Why You Should Rebrand Your Blog

What a lot of people don't realize is I actually debated on rebranding my blog for about six months before I finally made the decision to go from Private School Prepster to Lilly & Lemons. I wanted to make sure that I really enjoyed my new name, that it wasn't already taken, and that I could be able to make the whole change possible.

The day that I finally made my blog Lilly & Lemons was definitely a huge step in my blogging career, but it was also one of my happiest blogging moments. I feel as if Lilly & Lemons truly fits me, and I don't regret rebranding at all. If you are thinking of rebranding your own blog, I definitely suggest that you take the plunge and do it for these reasons!

one || it fits you better

People usually think about rebranding when they think their current blog name doesn't fit them anymore. Private School Prepster still fits me; I went to a private high school, and I will be attending a private college. But I see my blog as something that will be continued even after college, and I won't be in private school forever. I have a huge obsession with Lilly Pulitzer and lemons that I know will fit me for life after college, so that's how I knew my new name would be perfect for me! If you decide on a new name for your blog, chances are it will fit you better than your current blog name does.

two || it motivates you

When I was still Private School Prepster, I was so unmotivated to blog. I had no desire simply because I wasn't thrilled with being Private School Prepster anymore, which was actually a bummer because blogging is one of my favorite things to do. When I made the switch to Lilly & Lemons, I felt a huge burst of motivation and inspiration because I loved my new name so much that I couldn't wait to get fresh and exciting content out!

three || it opens up brand opportunities

Rebranding opens up many more brand opportunities. Honestly, I am way happier with my blog now than I was before. My blog has a preppy and cute design, a domain name, and a professional email (which you can find out how to get for yourself here!). I feel as though a rebranding looks a lot better to companies when your design is professional and clean, your blog has its own domain name instead of a .blogspot.com or .wordpress.com attached to it, and your email includes your domain name. It shows that you are legit and take blogging seriously; no company would want to pass that up!

four || it looks professional

I'll admit that my last blog design for Private School Prepster wasn't very professional. I loved the design at first, but then it got real old real fast for me. I didn't want to get a new design and waste money because I knew I wanted to rebrand soon, so I just stuck it out. I'm still so obsessed with how professional yet chic Maru made my little corner of the Internet look! I also think it's professional that I purchased a domain name and have a custom email.

If you are seriously considering rebranding, GO FOR IT! It's a decision you won't regret, and it will totally change your blogging game. Please don't hesitate to email me if you have any questions about rebranding!

Have you rebranded before or thought of rebranding?