Why You Should Rebrand Your Blog

What a lot of people don't realize is I actually debated on rebranding my blog for about six months before I finally made the decision to go from Private School Prepster to Lilly & Lemons. I wanted to make sure that I really enjoyed my new name, that it wasn't already taken, and that I could be able to make the whole change possible.

The day that I finally made my blog Lilly & Lemons was definitely a huge step in my blogging career, but it was also one of my happiest blogging moments. I feel as if Lilly & Lemons truly fits me, and I don't regret rebranding at all. If you are thinking of rebranding your own blog, I definitely suggest that you take the plunge and do it for these reasons!

one || it fits you better
People usually think about rebranding when they think their current blog name doesn't fit them anymore. Private School Prepster still fits me; I went to a private high school, and I will be attending a private college. But I see my blog as something that will be continued even after college, and I won't be in private school forever. I have a huge obsession with Lilly Pulitzer and lemons that I know will fit me for life after college, so that's how I knew my new name would be perfect for me! If you decide on a new name for your blog, chances are it will fit you better than your current blog name does.

two || it motivates you
When I was still Private School Prepster, I was so unmotivated to blog. I had no desire simply because I wasn't thrilled with being Private School Prepster anymore, which was actually a bummer because blogging is one of my favorite things to do. When I made the switch to Lilly & Lemons, I felt a huge burst of motivation and inspiration because I loved my new name so much that I couldn't wait to get fresh and exciting content out!

three || it opens up brand opportunities
Rebranding opens up many more brand opportunities. Honestly, I am way happier with my blog now than I was before. My blog has a preppy and cute design, a domain name, and a professional email (which you can find out how to get for yourself here!). I feel as though a rebranding looks a lot better to companies when your design is professional and clean, your blog has its own domain name instead of a .blogspot.com or .wordpress.com attached to it, and your email includes your domain name. It shows that you are legit and take blogging seriously; no company would want to pass that up!

four || it looks professional
I'll admit that my last blog design for Private School Prepster wasn't very professional. I loved the design at first, but then it got real old real fast for me. I didn't want to get a new design and waste money because I knew I wanted to rebrand soon, so I just stuck it out. I'm still so obsessed with how professional yet chic Maru made my little corner of the Internet look! I also think it's professional that I purchased a domain name and have a custom email.

If you are seriously considering rebranding, GO FOR IT! It's a decision you won't regret, and it will totally change your blogging game. Please don't hesitate to email me if you have any questions about rebranding!

Have you rebranded before or thought of rebranding?


  1. I've definitely thought of rebranding, I've been brainstorming on a new blog name:)
    xo, Syd

  2. I definitely went through a blogging transition. It started about 2 weeks ago for and I love my design, although I'm still working on my header. It feels very refreshing to start anew!


  3. I'm debating of (re)starting my own blog... I've had a few in the past, but I always fell through..... what are downsides to rebranding?


  4. Congrats on re-branding! It's definitely a big decision! I made sure to choose a name that seemed timeless when I created my blog and I'm really glad I did! I don't think I'd want to rebrand anytime soon! Such a great post though for letting everyone know the benefits of re-branding!

  5. I really love your blog and I'm glad you had the courage to make such a big switch! The new name and design suits you. Can't wait to find out more about the opportunities that you have lined up :)

    Alessandra | blog.pumpup.com

  6. This is such a thoughtful post, especially coming from someone with as cute as a blog/brand as you have! Thanks for sharing your insight girl. x Nicole | www.changeanddress.com

  7. Such a lovely post!
    Definitely helpful for anyone anticipating a re-brand in the near future.

    xoxo, Jenny || Breakfast at Lillys

  8. I completely agree! I love this and it's now more mature and professional! I'm glad you decided on something you love! So cute. :)

    xo // www.thematerialgirl.co

  9. I did a rebrand a little over a year ago, and I think it was the best thing for my blog. It really helped me refocus and figure out what I actually wanted my blog to be about. Now I can't imagine my blog being named anything different, and I think that's when you know that you've settled on something awesome. Congrats on your rebrand! I love the new name, and I think it's so fitting.

  10. I haven't "rebranded" ever but I have given my blog a new design and I can promise it was LIFE changing. Loving your new look and name girl!

  11. I completely agree with you - your brand/blog's name is EVERYTHING. Love the new name!

    The Fashionista's Diary

  12. I have been going back and forth on my blog name ever since I created my blog two years. Each time I change from Annie N Belle to Annie Belle and then back. I love how you took the jump and just went to a totally new name and design! Major props girlie :) I love the name Lilly and Lemons so its a great choice and your six months paid off! haha

    Annie // Annie N Belle

  13. This post is my life! I semi-recently rebranded my blog and it was the best decision I ever made! I totally agree with everything you said! Next step is getting my e-mail, just have to find time to follow your steps!

    xx. Brittany | Southern Soul

  14. I didn't just do a rebrand... but I shut down my old blog and started a completely new one (my current- Southern Belle in Training) during the summer between high school and college! Such a great decision! I did it for many of the reasons that you listed! And then this past February I did a design rebrand for SBIT. :-) Enjoyed this post and learning all about your reasons for the rebrand!

    xoxo A

  15. Congrats of re-branding and I'm also thinking it for my blog too...!

  16. I love the way you re-branded your site! I gave Seersucker Sass a little branding makeover a few months ago. I'm slowly working on creating templates and making a style guide so that there's more consistency.

    XX, SS || A Little Seersucker Sass

  17. I love your new site and brand! Your site looks gorgeous. I think that it was definitely a smart decision because like you said, you aren't going to be in school forever! Creating room to grow and evolve with your blog is super important! Congrats on your new look!

    Marie H.
    Progression By Design

  18. I love the point that it motivates you! Love the rebrand!

    x Sarah

  19. I rebranded a year ago and it's been the best decision of my life! Love these tips!

    xo, Alicia | Alicia Tenise

  20. I've been thinking about rebranding a lot lately. If I finally decide to commit to it, I'll definitely come back to this post! For now, bookmarked!

  21. I'll probably rebrand in a couple years once my boyfriend and I get engaged and I'm targeting a new audience. You're right, it's such an important opportunity!

  22. I've been thinking about rebranding for the last year or so, and I finally rebranded in January (after a brief blogging break). I had a very specific title (like you!) and I wanted something to be able to grow with. Great post!

    - Grace || http://the-gracie-diaries.blogspot.com