Brand Partnership Thank You Note Etiquette

One perk of being a blogger is brand partnerships. You'll find that the longer you have your blog and the more effort you put into it, the more opportunities to work with companies will pop up. It's always fun to receive items to feature, but a simple thank you note for receiving these items is vital.

There are five key factors to include in a thank you note to a brand. The example above highlights those five factors by color!

dark pink || the greeting
When you receive the item in the mail, the company will most likely send a card thanking you for featuring their item. A single person may sign the card, or it may be signed by the company team. The greeting always depends on this signature; if it is one person, say something like, "Dear (insert name),". If it is signed by the whole company, say something such as, "To the team at (insert company name),". If a card is not included with your item, it is always safer to assume the whole team sent it to you.

yellow || the thank you
This one is obvious, but say thank you for sending the item! Always be specific to what the item is. It also helps to use a subtle adjective for the item, such as how I called the dress "lovely."

green || the plan for the item
Say why you specifically love the item. Companies love to hear feedback from customers, especially when it's good feedback! It's really nice to say what you are going to use the item for. If it's a hat: "I can't wait to wear this for my multiple beach trips this summer!" If it's a notebook: "This notebook will be perfect for writing down my numerous to-do lists and blog post ideas!" If it's a dress: "I'm already excited to wear it during one of my trips to the Cape this summer!" Whatever it may be, show how you plan on using the item so the company knows you're not featuring their item just to get something for free.

navy || the closing remark
Always end the note with something nice that shows you want more with the company. Here are some options: "I can't wait for the post to go live!" or "I hope to work with you again!" or "Stay tuned for the post!" or "I had a blast working with you!". Just make sure that the company knows you appreciate and value the partnership you had with them!

light pink || the signature
Always sign the note professionally. Since this is a professional relationship, it would not be appropriate to use the closing remark "love." You could use "best," "sincerely," or anything else that fits. This depends on the company as well. If it is a fun and cheery company, such as Lilly, it would be appropriate to sign the note using "xx" since they are known for signing things that way. Whatever you think feels right!

Writing a thank you note is a simple step that can go a long way. It'll leave a great last impression on you with the company, and it can definitely be another way to make the company want to work with you again in the future.

What do you include in your thank you notes to brands?


  1. This is absolutely brilliant! I love sending thank you cards! I've never worked with a brand before, but when I do I'll send this! thanks!

  2. You are right on target with what I like to include! I usually add a little something about future partnerships so that it keeps the conversation going like you mentioned in the closing remarks. Great post!

    How 2 Wear It []

  3. One of my goals on my #101in1001 list is to get back in the habit of sending handwritten cards and thank you notes. Your post was a good refresher (not that I've forgotten how to say thank you) on proper etiquette and things to include. Great job :)

  4. Love this girl, such a good breakdown!

  5. This is definitely smart to do to keep future relations with the brand.
    Great little how-to post!

    xoxo, Jenny || Breakfast at Lillys

  6. Great points! I'll use this as a reference for future brand thank-yous!

  7. I've never emailed a company before. The entire concept of it actually scares me so this was really helpful. Hopefully soon I will get the courage to send out some of my own pitches!

    Annie // Annie N Belle

  8. This is such a great tip. Saying thank you is always important!

  9. This is perfect! I JUST finished working with a brand and I never know how to handle these types of emails! So this is perfect! Thank you!

    Ally |

  10. This is such a hard thing for me to keep up with! It's hard to stay on top of this when working with a variety of brands. I totally appreciate these tips, as I love the idea of a handwritten thank you as opposed to an email! Definitely going to bookmark this!!

    xo Ashley

  11. I haven't had the opportunity to work with any brands yet but if I ever do then I'll be referring back to this post. It's the little things like this that make all the difference in how you come across to people and helps leave a positive lasting impression! :)

    Jessica Grace

  12. This is such a great tutorial! A thank you note goes a long way :)

    XX, SS || A Little Seersucker Sass

  13. This is great! Thank you notes are like a lost art, but they mean so much when you're receiving them!

    xx. Brittany | Southern Soul

  14. I love sending out Thank You notes and it in my opinion it really builds a good rapport with the brand ♥ These are some amazing tips :)

  15. I have never really considered sending a thank you note, although I have sent thank you emails. I will have to remember this next time I get to work with a brand!

  16. This is something I need to stake the time and do! Thank you notes are so special, thank you for this step by step tutorial on how to craft the perfect one!

    xo, Alicia | Alicia Tenise