Brand Partnership Thank You Note Etiquette

One perk of being a blogger is brand partnerships. You'll find that the longer you have your blog and the more effort you put into it, the more opportunities to work with companies will pop up. It's always fun to receive items to feature, but a simple thank you note for receiving these items is vital.

There are five key factors to include in a thank you note to a brand. The example above highlights those five factors by color!

dark pink || the greeting

When you receive the item in the mail, the company will most likely send a card thanking you for featuring their item. A single person may sign the card, or it may be signed by the company team. The greeting always depends on this signature; if it is one person, say something like, "Dear (insert name),". If it is signed by the whole company, say something such as, "To the team at (insert company name),". If a card is not included with your item, it is always safer to assume the whole team sent it to you.

yellow || the thank you

This one is obvious, but say thank you for sending the item! Always be specific to what the item is. It also helps to use a subtle adjective for the item, such as how I called the dress "lovely."

green || the plan for the item

Say why you specifically love the item. Companies love to hear feedback from customers, especially when it's good feedback! It's really nice to say what you are going to use the item for. If it's a hat: "I can't wait to wear this for my multiple beach trips this summer!" If it's a notebook: "This notebook will be perfect for writing down my numerous to-do lists and blog post ideas!" If it's a dress: "I'm already excited to wear it during one of my trips to the Cape this summer!" Whatever it may be, show how you plan on using the item so the company knows you're not featuring their item just to get something for free.

navy || the closing remark

Always end the note with something nice that shows you want more with the company. Here are some options: "I can't wait for the post to go live!" or "I hope to work with you again!" or "Stay tuned for the post!" or "I had a blast working with you!". Just make sure that the company knows you appreciate and value the partnership you had with them!

light pink || the signature

Always sign the note professionally. Since this is a professional relationship, it would not be appropriate to use the closing remark "love." You could use "best," "sincerely," or anything else that fits. This depends on the company as well. If it is a fun and cheery company, such as Lilly, it would be appropriate to sign the note using "xx" since they are known for signing things that way. Whatever you think feels right!

Writing a thank you note is a simple step that can go a long way. It'll leave a great last impression on you with the company, and it can definitely be another way to make the company want to work with you again in the future.

What do you include in your thank you notes to brands?